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The Digital Remodeler
The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age.
Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today's ever-evolving market.
Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your business and thrive in the digital world.
The Digital Remodeler
Latest Episodes
Why Your Remodeling Marketing Sounds Like Everyone Else — And How Story Fixes It | Matt Wolfe
Most remodeling contractors lead their marketing the same way: 35 years of experience, certified, licensed, trusted local contractor. And so does everyone else on the first page of Google.The problem isn’t what you’re saying. It’s that ...
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How to Dominate Your Local Remodeling Market with an Integrated Marketing Strategy
Most remodeling contractors are fighting for scraps in their local market while a few dominate — not because they’re spending more on ads, but because their marketing works as a system instead of a collection of disconnected tactics.If ...
Why Counting Leads Is Costing Your Remodeling Business Money—The Right Way to Measure Marketing ROI
A pizza shop can measure success by order volume. Every customer sees an ad, places an order, gets their pizza, and pays. Simple.Your $75,000 kitchen remodel follows a completely different path. That homeowner researches for months, vis...
Why Most Remodeling Contractors Waste Their Ad Spend (And How Retargeting Fixes It)
Getting people to your website is only half the battle. Most remodeling contractors invest in advertising, generate traffic, and still miss the real objective — turning qualified visitors into paying clients. That's because most homeowners aren...
The Role of CRM Systems in Remodeling Marketing: Enhancing Customer Relationships and Sales
Leads don’t usually vanish, they drift when follow-up is slow, tracking is messy, or nobody owns the next step. We dig into how a CRM system helps remodeling contractors bring order to the chaos by connecting remodeling marketing, the sales pro...
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