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The Digital Remodeler
The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age.
Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today's ever-evolving market.
Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your business and thrive in the digital world.
The Digital Remodeler
Latest Episodes
Your Website Is Going Away — How Remodeling Contractors Win When AI Becomes the Decision Engine
What if the next homeowner who chooses your company never actually visits your website? Not because they chose someone else — but because an AI agent already researched your business, compared your competitors, answered the homeowner's question...
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Are Your Ads Broken? How to Diagnose and Fix a Failing Ad Campaign | Skip Wilson
Most contractors who say "advertising doesn't work" actually have a broken campaign — not a broken platform. There are people on Google and Facebook who need exactly what you offer. The question is which piece of your campaign is failing them b...
How Yelp And ChatGPT Change Local Remodeling Leads
The search bar is losing its job. Homeowners are starting to ask AI for contractor recommendations the same way they ask for a great bowl of ramen: with real context, real constraints, and a desire for a confident answer. That shift gets even m...
Zero-Click Search Is Here: What It Means for Remodeling Contractors and How to Stay Visible
68% of Google searches now end without a single click. That's not a typo. For every 1,000 US Google searches, only about 232 actually reach an independent website. And that number is still moving in the wrong direction for contractors who measu...
How to Create a Remodeling Blog That Educates and Converts
Homeowners don’t wake up and hire a remodeler the same day. They research. They compare. They look at photos, read reviews, ask friends, and try to understand costs and timelines before they trust anyone with their home. We walk through how a r...
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