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The Digital Remodeler
The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age.
Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today's ever-evolving market.
Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your business and thrive in the digital world.
Episodes
160 episodes
Stop Wasting Money on Google Ads: Profitable Strategy for Contractors - John Horn with StubGroup
Struggling to make Google Ads profitable for your remodeling business? John Horn, CEO of StubGroup, reveals the exact strategies contractors need to run successful Google Ads campaigns in 20...
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31:22
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Remodeler Marketing in 2026: AI Strategy, Lead Generation & Digital Dominance for Contractors
Welcome to the New Rules of Remodeler Marketing in 2026! If you're a home remodeling contractor doing $500K+ annually and you know your marketing needs to change but you're not sure what to focus on, this is for you.Carl Willis, CEO of R...
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36:04
AI Search Revolution: How Remodelers Can Rank in 2026 | AEO Strategy with Phil Risher
The way homeowners find remodeling contractors has changed forever. Are you ready for AI search?In this episode of the Digital Remodeler podcast, host Carl Willis interviews Phil Risher<...
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30:42
Marketing to Homeowners' Desires and Fears: The Psychology Behind Closing More Remodeling Deals
When a homeowner dreams about a remodeling project, they're not just thinking about finishes and square footage—they're picturing a better version of their life. But alongside that dream is a deep fear: What if I pick the wrong contractor? What...
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12:14
Google Ads vs Facebook Ads for Remodelers: Which Wins in 2026?
If you're a remodeling company owner trying to decide between Google Ads and Facebook Ads, you're probably not short on opinions—you're short on clarity.In this episode, we cut through the noise and reveal why most remodelers are asking ...
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21:05
Your 2026 Internet Marketing Plan: A Workshop for Home Remodeling Contractors
Ready to dominate your local market in 2026? This hands-on workshop walks you through creating a complete digital marketing strategy designed specifically for established home remodeling contractors.Host Carl Willis, CEO of Remodeling Ma...
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1:14:33
Why 80% of Contractors Lose Revenue on Missed Calls (And How AI Voice Agents Fix It)
Are you losing thousands in revenue because you can't answer every call? You're not alone—and there's finally a solution.In this episode of The Digital Remodeler, host Carl interviews Ryan Thomas from
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28:48
How to Market Eco-Friendly Practices to Build Trust and Drive Growth in Your Remodeling Business
Episode Description:There's a massive shift happening in the remodeling industry—and if you're not tapping into it, you're leaving serious money on the table.Today's homeowners aren't just looking for beautiful kitchens and...
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17:09
From Tradesman to Business Owner: How Chris Mousley Scaled Crossbeam Builders Through Systems and Service
What does it take to transform from a carpenter into a successful remodeling business owner? Chris Mousley, founder of Crossbeam Builders, shares his 15-year journey of building a thriving custom home and remodeling company in Park City, Utah —...
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40:31
2026 Lead Generation Blueprint for Home Remodelers: Build Your Multi-Channel Marketing Ecosystem
Are you ready to dominate your local remodeling market in 2026? Discover how to build a powerful lead generation ecosystem that drives predictable growth and eliminates the guesswork from your marketing.In this comprehensive episode, Car...
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39:36
AI & Local SEO: How Remodeling Businesses Stay Visible in 2025 and Beyond
Episode DescriptionA homeowner asks Google: "Who's the most trusted bathroom remodeler near me with five-star reviews?" Within seconds, they get an AI-powered summary showcasing three remodelers—without clicking a link. That's hap...
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18:05
How to Hire the Right Local SEO Agency for Remodeling & Construction (Avoid These Costly Mistakes)
Your customers are searching. The question is: will they find you? If you're a remodeling or construction business owner, you know that word of mouth only goes so far. Today, your next client is pulling out their phone and typing "kitchen remod...
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18:24
Avoid These Mistakes When Hiring a Marketing Agency for Your Bathroom Remodeling Business
When you're remodeling a bathroom for a homeowner, that project is deeply personal. You're not just transforming square footage—you're reshaping how homeowners feel about their homes and themselves. It's an emotional journey that requires trust...
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17:16
How Top Siding Remodelers Get Leads Year-Round (Without Door Knocking)
In the siding business, most contractors know the rhythm all too well: spring hits and the phone doesn't stop ringing. By midsummer, you're working seven days a week just to keep up. Then fall slows, winter stalls, and suddenly you're wondering...
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23:10
Social Proof Selling for Remodelers: Case Studies That Close
Turn Your Completed Projects Into Powerful Sales Tools That Close More Remodeling DealsLearn how to transform your finished remodeling projects into case studies that build trust, overcome objections, and close more residential co...
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26:36
Why Cheap Marketing Agencies Cost Remodelers More Than They Save
When it comes to digital marketing for your remodeling company, you face a critical choice: do you go cheap or do you invest in quality? Budget marketing agencies promise low monthly fees and fast results, but the hidden costs behind these barg...
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22:49
Your Reputation Is Your Marketing: Mastering Online Reviews for Remodeling Success
In today's digital landscape, your online reputation isn't just important—it's your most powerful marketing tool. Before a homeowner ever picks up the phone to call your remodeling business, they've already made a decision based on what they've...
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16:24
How Remodeling Contractors Can Master the Customer Journey: From Lead to Lifelong Client
In this episode, Carl Willis breaks down Customer Journey Mapping specifically for remodeling contractors. If you're struggling to turn leads into loyal clients—or wondering why your marketing isn’t delivering long-term results—this is the vide...
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14:15
AI Tools for Remodelers: Boost Leads & Save 10 Hours Weekly
Discover how remodeling contractors across the US and Canada are using AI to win more jobs through lightning-fast lead response. In this comprehensive webinar, Carl Willis (CEO, Remodeling Marketing...
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38:56
From Trades to Tech: James Hatfield on AI, Video & Remote Tools for Contractors
In this episode of The Digital Remodeler Podcast, Carl Willis sits down with James Hatfield, Chief Revenue Officer at LiveSwitch, to unpack one ...
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41:42
The Indestructible Winner's Mindset: Adi Soozin on Scaling, Focus & High-Performance Habits
In this episode of the Digital Remodeler podcast, Carl Willis sits down with high-performance strategist and marketing powerhouse Adi Soozin to explore what it really takes to build an indestructible winner's mindset—especially when you're scal...
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47:53
How to Build Your AI Second Brain for Home Remodeling Business Success | Marnie Wills
In this episode of the Digital Remodeler Podcast, Carl Willis sits down with Marnie Wills—AI strategist, entrepreneur, and former rugby coach turned digital consultant—to unpack how AI can transform your business operations, marketing, and lead...
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45:54
How AI Voice Agents Are Revolutionizing Contractor Lead Follow-Up | David Owasi on Digital Remodeler
Discover how AI is transforming the home services industry in this must-watch episode of The Digital Remodeler Podcast. Carl Willis sits down with David Owasi, founder of
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39:47
From Craftsman to CEO: Mastering Mind Shifting & Leadership with Mitchell Weisburgh
In this powerful episode of the Digital Remodeler Podcast, Carl Willis sits down with entrepreneur and mind-shifting strategist Mitchell Weisburgh to uncover the leadership transformation ev...
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42:03
From Lawyer to 7-Figure Entrepreneur: How Bart Henderson Built Multiple Businesses W/O the Headaches
What happens when a lawyer trades courtroom briefs for t-shirts and builds a multi-million dollar business?In this powerful episode of the Digital Remodeler Podcast, Carl Willis sits down with Barton Henderson, Esq.—a JD/MBA who left th...
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39:59