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The Digital Remodeler
The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age.
Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today's ever-evolving market.
Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your business and thrive in the digital world.
Episodes
178 episodes
Marketing Agency vs. In-House Marketing for Remodeling Companies — Which One Actually Wins?
Most remodeling contractors think hiring their first marketing person costs $50,000 a year. They're wrong. And that mistake ends up costing them far more than the salary.The choice between a specialized remodeling marketing agency and b...
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Aging in Place Remodeling: How One Contractor Turned a Niche Into a Mission | Chris Moore
Most contractors chase any project that comes through the door. Chris Moore took a different path — and built a thriving specialty remodeling company that serves one of the fastes...
Google IO 2026 Recap: What Every Remodeling Contractor Needs to Know About the New Search
Google just changed the game. Again. And if you're still marketing your remodeling business the way you were 12 months ago, you're already behind.In this episode of the Digital Remodeler podcast, Carl Willis breaks down everything Googl...
Remote Staffing for Remodeling Contractors: How to Scale Without Burning Out | Shy Poosti
You're good at what you do. Good enough to stay busy. But at some point, you can't be the tradesman, the estimator, the admin, the follow-up guy, and the CEO all at once. Something has to give — and if you don't build systems and get the right ...
The Remodeler's Guide to Local Agentic Search | How AI Agents Are Changing Contractor Visibility
This isn't another tactics webinar. It's a strategic briefing for serious remodeling contractors who want to understand what's actually changing in local search — and what to do about it before your competitors figure it out.AI agents a...
The 70 20 10 Rule For Predictable Remodeling Leads
Your marketing budget can either buy random activity or build a system that reliably fills your pipeline. We’re talking straight to remodeling company owners who are doing real revenue and can’t afford inconsistent lead flow, wasted ad spend, o...
What Happens When Nobody Visits Websites
Google is quietly replacing the familiar search results page with something far more powerful and far more disruptive: an agent manager that can research, plan, negotiate, and transact while you are away. That is why we call it the end of the c...
How AI Agents Are Rewriting Local Search For Contractors And Service Businesses
Google’s CEO spent an hour talking about the future of search and barely hinted at the one thing local businesses depend on: humans clicking through results. That silence is the signal. When “agentic search” becomes normal, your next homeowner ...
Cracking the Code of AI and Local SEO for Home Remodelers
Google is no longer just a search engine. It's a decision engine — and by the time a homeowner calls you, their decision is already mostly made. If your business isn't showing up across the 7 to 12 touchpoints that happen before that first call...
The 3 Pillars of Subcontractor Risk Management Every General Contractor Must Know | Rich Tygett
If your subcontractor relationship starts and ends with a handshake and a certificate of insurance, your business is exposed — and you may not find out until it's too late.In this episode of the Digital Remodeler podcast, host Carl Will...
10 Questions to Ask Before Hiring a Marketing Agency for Your Remodeling Business
Most marketing agencies have no idea how a remodeling business actually works. They know ad platforms and content calendars — but they don't understand six-month sales cycles, project seasonality, or what it takes to earn trust from...
What Your General Liability Policy Doesn't Cover | Contractor Insurance Explained with Rich Tygett
If you're a remodeling contractor who thinks your general liability policy covers everything — this episode is going to change how you see your insurance program.In this episode of the Digital Remodeler podcast, host Carl sits down with...
If Referrals Stopped Tomorrow, Would Your Phone Still Ring? | Remodeling Marketing Plan
Let's be honest — referrals are great, but they're not a marketing strategy. They're a byproduct of your past success, not a system for future growth. If you're a remodeling contractor doing $500K or more a year and you're still relying mostly ...
How Remodeling Contractors Can Use YouTube Shorts to Get High-Trust Leads (Before They Even Call)
Are homeowners deciding to hire your competition before they ever call you? In this episode, Carl Willis (CEO of Remodeling Marketing Team) breaks down exactly how established remodeling contractors can use YouTube Shorts and long-form video to...
Influencer Marketing for Remodeling Contractors: Build Trust & Grow Your Business Fast
Stop waiting months to build trust. Learn how influencer partnerships can accelerate growth for your remodeling business.Most remodeling contractors don't struggle because they lack skill—they struggle because building trust takes...
Facebook Ads for Remodelers: Create Demand Before Competition
Discover why successful remodeling contractors use Facebook Ads to create demand instead of just capturing it. While your competitors fight over ready-to-hire homeowners on Google, you can build a proprietary audience of pre-sold leads who trus...
Stop Wasting Money on Google Ads: The Remodeling Contractor's Guide to High-Intent Leads
Most remodeling contractors are bleeding money on Google Ads without realizing it. You're paying $20-$100+ per click, but your phone isn't ringing with qualified leads. Why? Because Google Ads isn't a magic button—it's a precision tool that onl...
From Borrowed Truck to 30-Vehicle Fleet: HVAC Veteran Reveals What REALLY Works to Scale Past $10M
Discover how Mike Kinsey built MAK Mechanical from a borrowed pickup truck into a multi-million dollar HVAC and mechanical contracting business serving both residential and commercial markets.In this inspiring contractor growth story, M...
Stop Wasting Money on Google Ads: Profitable Strategy for Contractors - John Horn with StubGroup
Struggling to make Google Ads profitable for your remodeling business? John Horn, CEO of StubGroup, reveals the exact strategies contractors need to run successful Google Ads campaigns in 20...
Remodeler Marketing in 2026: AI Strategy, Lead Generation & Digital Dominance for Contractors
Welcome to the New Rules of Remodeler Marketing in 2026! If you're a home remodeling contractor doing $500K+ annually and you know your marketing needs to change but you're not sure what to focus on, this is for you.Carl Willis, CEO of R...
AI Search Revolution: How Remodelers Can Rank in 2026 | AEO Strategy with Phil Risher
The way homeowners find remodeling contractors has changed forever. Are you ready for AI search?In this episode of the Digital Remodeler podcast, host Carl Willis interviews Phil Risher<...
Marketing to Homeowners' Desires and Fears: The Psychology Behind Closing More Remodeling Deals
When a homeowner dreams about a remodeling project, they're not just thinking about finishes and square footage—they're picturing a better version of their life. But alongside that dream is a deep fear: What if I pick the wrong contractor? What...
Google Ads vs Facebook Ads for Remodelers: Which Wins in 2026?
If you're a remodeling company owner trying to decide between Google Ads and Facebook Ads, you're probably not short on opinions—you're short on clarity.In this episode, we cut through the noise and reveal why most remodelers are asking ...
Your 2026 Internet Marketing Plan: A Workshop for Home Remodeling Contractors
Ready to dominate your local market in 2026? This hands-on workshop walks you through creating a complete digital marketing strategy designed specifically for established home remodeling contractors.Host Carl Willis, CEO of Remodeling Ma...