Your 2026 Internet Marketing Plan: A Workshop for Home Remodeling Contractors

Ready to dominate your local market in 2026? This hands-on workshop walks you through creating a complete digital marketing strategy designed specifically for established home remodeling contractors.

Host Carl Willis, CEO of Remodeling Marketing Team and author of "Internet Marketing for Home Remodeling Companies," breaks down the exact strategies his clients use to generate 3-5x more qualified leads while maximizing ROI.

What You'll Discover:

🎯 Goal Setting & Budget Planning

• How to calculate the exact marketing budget needed to hit your revenue targets
• The realistic percentage of revenue you should invest in marketing (hint: 6-15% for growth)
• Breaking down your budget across online, offline, and repeat business channels

📈 Critical 2026 Marketing Trends

• Why AI search is reshaping lead generation (organic clicks down 61%!)
• How ChatGPT, Google Gemini, and Perplexity are changing the game
• The shift from voicemail to AI voice receptionists
• Why short-form video content is dominating algorithms

🔍 SEO Strategy for Contractors

• Does SEO still matter? (Spoiler: YES - it's still your best ROI)
• The new SEO formula: Keywords + Local Pages + AI Optimization
• How to rank in AI search engines (AEO/GEO strategies)
• Case study: Plumbing company generating 65% of leads from organic SEO at $19.32 per lead

💰 Paid Advertising That Actually Works

• Google Local Service Ads optimization tips
• Why most pay-per-click campaigns fail (and how to fix them)
• The landing page strategy that doubles conversion rates
• When to use retargeting and automation

🌐 Website Conversion Secrets

• How to increase website conversion from 5-10% to 20-30%
• The power of online booking and two-way SMS chat
• Why you need multiple conversion opportunities before users scroll
• Real examples of 25-32% conversion rates

⭐ Reputation Management

• Why reviews are now THE critical factor for AI recommendations
• How Google's AI pulls from consumer reviews to make recommendations
• Automated systems to consistently generate 5-star reviews

⚡ Marketing Automation

• Why speed-to-lead dropped from 15 minutes to 5 minutes
• The 12-15 touches it now takes to convert a lead
• AI followup systems that contact leads within 2 minutes
• How automation prevents leads from sitting for days

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA