How Top Siding Remodelers Get Leads Year-Round (Without Door Knocking) Artwork

The Digital Remodeler

The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age.

Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today's ever-evolving market.

Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your business and thrive in the digital world.

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The Digital Remodeler

How Top Siding Remodelers Get Leads Year-Round (Without Door Knocking)

October 24, 2025 • Carl Willis - Remodeling Marketing Team

In the siding business, most contractors know the rhythm all too well: spring hits and the phone doesn't stop ringing. By midsummer, you're working seven days a week just to keep up. Then fall slows, winter stalls, and suddenly you're wondering how to keep your crews busy until the weather breaks again. That feast-or-famine roller coaster is exhausting—and it's also completely unnecessary.

In this game-changing episode of The Digital Remodeler Podcast, we reveal exactly how top-performing siding companies have figured out how to smooth out the curve and create a steady stream of qualified leads 12 months a year. They've stopped relying solely on referrals or seasonal advertising and have built what we call a "marketing ecosystem"—a connected set of channels and tactics that consistently puts them in front of the right prospects at the right time with the right message.

Whether you're a siding contractor, roofing professional, or exterior remodeling specialist, this episode will show you the proven system successful remodelers use to generate consistent leads without door knocking or seasonal panic. You'll discover the four lead-generating channels top siding companies rely on, the conversion tactics that turn inquiries into signed contracts, and a real-world case study showing what happens when it all comes together.

We'll walk you through Google Ads strategies that turn every dollar into $3-$7 in return, Local Service Ads that deliver pre-qualified leads with higher conversion rates, reputation management tactics that make your credibility skyrocket, and SEO strategies that build long-term marketing equity. You'll also learn about content footprints, offer hooks, trust assets, and how to map the entire customer journey from awareness to loyalty.

Plus, we'll share a mini case study of "Evershield Siding Company"—a 12-person team that increased leads 45% year-over-year, decreased cost per lead by 28%, and raised close rates from 23% to 34% by deploying the 4-channel system we outline in this episode. Their winter months now bring in enough work to keep all crews employed full-time.

If you're tired of the feast-or-famine cycle, crew layoffs in the off-season, and scrambling when a channel dries up, this episode provides the blueprint for predictable lead flow that creates long-term stability for your siding business.

Show Notes

Introduction: The Siding Contractor's Seasonal Struggle (00:00)