Stop Wasting Money on Google Ads: Profitable Strategy for Contractors - John Horn with StubGroup

Struggling to make Google Ads profitable for your remodeling business? John Horn, CEO of StubGroup, reveals the exact strategies contractors need to run successful Google Ads campaigns in 2025's machine-learning driven landscape.

In this episode of the Digital Remodeler podcast, John shares over a decade of Google Ads expertise specifically for remodeling contractors generating $500K+ in annual revenue.

Learn why most contractors waste money on Google Ads and how to fix it.

🔥 WHAT YOU'LL LEARN:

✅ How to define and track profitable marketing for your remodeling business
✅ The critical feedback loops that make or break Google Ads success
✅ Why machine learning has changed everything about Google Ads
✅ Essential tracking setup for calls, forms, and conversions
✅ The 3-month optimization timeline you need to budget for
✅ Guard rails to prevent wasting your ad budget
✅ When to DIY vs. hire a Google Ads expert
✅ Landing page optimization secrets most contractors ignore

📊 KEY TAKEAWAYS:

Google's machine learning requires consistent data to optimize campaigns
Starting and stopping campaigns resets the learning cycle and wastes money
Not all phone calls are equal - track quality leads, not just volume
Minimum 3-month runway needed to properly optimize campaigns
Negative keywords are your first line of defense against wasted spend
Your landing page matters just as much as your ads

⏰ TIMESTAMPS:

00:00 - Introduction to Google Ads for Contractors
00:44 - John Horn's Background in Digital Marketing
01:37 - Defining Profitable Marketing for Remodelers
03:15 - Evolution of Google Ads Over 10 Years
04:34 - From Keyword Control to Machine Learning
06:17 - The Importance of Feedback Loops
08:21 - Tracking Calls and Conversions Properly
10:25 - Why You Need to Be Serious About Advertising
12:31 - How Campaign Changes Reset Machine Learning
15:10 - Realistic Timeline for Campaign Optimization
17:09 - Essential Guard Rails for Google Ads Success
18:52 - DIY vs. Hiring a Google Ads Expert
21:38 - Beware of Google Ads Sales Rep Calls
24:20 - What Separates Successful Advertisers
26:32 - Golden Nuggets: Top Takeaways
27:44 - Connect with John Horn and Stub Group

🎯 WHO THIS IS FOR:

Established remodeling contractors ($500K+ revenue) ready to scale with paid advertising, home improvement business owners frustrated with Google Ads perform

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

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