.jpg)
The Digital Remodeler
The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age.
Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today's ever-evolving market.
Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your business and thrive in the digital world.
The Digital Remodeler
From Glass Blocks to Digital Domination: Mike Foti’s Journey to National Remodeling Success
In this episode of The Digital Remodeler Podcast, host Carl Willis sits down with Mike Foti, founder and CEO of Innovate Building Solutions, to unpack how a small, local glass block company grew into a nationwide remodeling and wholesale powerhouse.
Mike shares his journey from inheriting half the business from his father to scaling across the U.S. with specialty bathroom products and an impactful content strategy that attracts clients from coast to coast.
💡 Here’s what you’ll learn:
- How Mike transitioned from a local contractor to a national thought leader
- The power of content marketing and blogging to drive inbound leads
- Why Pinterest became his top traffic source (and how to use it right)
- The secret to building and keeping a high-performance team
- Why innovation and niche products are the key to staying competitive in 2025
- How AI and digital tools are reshaping the remodeling landscape
- What remodelers must do to thrive in a low-labor, high-demand economy
Whether you're a remodeling contractor, home services business owner, or entrepreneur looking to scale — this conversation is packed with practical, no-nonsense wisdom.
🔗 Explore more from Mike Foti:
🌐 https://innovatebuildingsolutions.com
📧 mike@innovatebuildingsolutions.com
🧠 Hosted by: Carl Willis – CEO & Lead Strategist at Remodeling Marketing Team
📍 Learn more: https://remodelingmarketingteam.com
🔔 Subscribe for more interviews and contractor growth strategies!
👍 Like, Comment & Share this episode with a fellow remodeler.
#MikeFoti #RemodelingBusiness #HomeImprovementMarketing #DigitalRemodeler #ContentMarketing #ConstructionLeadership #Entrepreneurship #BusinessScaling #TradesLeadership #InnovateBuildingSolutions #CarlWillis
Visit us online - remodelingmarketingteam.com
Connect with us on Facebook - https://www.facebook.com/remodelmarketing
Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA
